We’re also very adamant about going in on our Crazy Labs portfolio. The market standard is only one, one and a half percent, depending on the genre. We have a very high conversion rate, something like 350 to 500 percent better than the standard rate in the industry. When they open it, we suggest a new asset. They keep following the existing portfolio. Schliesser: The primary way is cross-promotion. We’re still, on a weekly basis, in the top 10 downloads in 50 countries with kids-directed games. If you look at what happened to the app store with super casual in 2014, a lot of utilities, Facebook and the others splitting their mobile portfolio in to multiple apps - if you look at the top charts, the ratio between games and non-games became different. We have customers who are happy and sticking around, downloading one, five, ten games from Tab Tale.
We’re running about 600 million downloads to the kids portfolio, with a monthly rate of around 30 million downloads. To date we’re number one in kids, if you look at the download numbers, the revenue numbers, the monthly active users. Sagi Schliesser: We’re running about 350 games right now on all platforms, which is a big undertaking. GamesBeat: What’s the latest update on Tab Tale? How big are you guys now?
